Ski Half Term - Why Mum Makes The Booking!

Already Dad will have probably been scouring the websites and the ski magazines to whittle down to the top three selections for the ski half term 2011 holiday. So, mum and the small children will now be faced with the choice of a a week's heli-skiing in Russia, ski touring the Haute Route between Chamonix and Zermatt, or skiing in Alaska!!!

At which point mum will of course take control, finding out about the best family ski resorts, the creche and ski school facilities, how far the chalet is from the slopes, the children's lessons, the facilities the chalet provides, children's menus, children's entertainment, ski school drop-off and collection, and of course just for dad, how many black runs and couloirs there are, even though she's fully aware that he won't ski anything more than the gentle red!

Yes Mother's, as the car industry has discovered sometime ago, you are certainly the main target audience for family focused ski holidays, and more in more as skiing becomes less male dominated, a significant decision maker overall in the ski industry full stop, probably because you choose the resorts that the boys really want to go, rather than the heli-skiing trip they tell their mates they wanted to go on!!